Published: Wed 20 Jul 2022 at 10:49
VIBE by Jet2holidays, this year’s designated official travel partner of Love Island, turned heads during last night’s episode when the Islanders partied at a bespoke VIBE branded beach club.
Islanders and viewers alike were greeted with subtle product placements, including a DJ booth, towels and poolside inflatables - all featuring ‘VIBE by Jet2holidays’ branding.
Viewers get to enjoy the summer vibe too, as VIBE by Jet2holidays introduced an exclusive new competition that will see four lucky winners given the opportunity to ‘party like an islander this Summer’. The package is as good IRL as it is on paper - with four opportunities to win a seven-night VIBE holiday for two, as well as tickets to an exclusive VIBE weekender at the party resort hotel, BH Mallorca featuring live acts and a pool party.
The competition was launched through a bespoke 30-second TV spot narrated by Iain Sterling during an ad break on ITV2 last night. The spot showcased VIBE by Jet2holidays’ designation as this year’s official travel partner of Love Island, with the Islanders enjoying the VIBE branded beach club. The TV spot can be viewed here: https://www.youtube.com/watch?v=FQouERfMnls
To win, viewers simply need to head to www.jet2holidays.com/loveisland and enter their details.
Last night’s set piece is part of a huge summer campaign that VIBE by Jet2holidays’ is running for the duration of the eight-week show. The campaign includes exclusive competitions, TV and digital advertising, product placement, and social media activity hosting exclusive content.
Jet2holidays, the UK’s leading tour operator to many destinations across the Mediterranean and Canary Islands, has partnered with Love Island in previous series. This year marks the first time that VIBE by Jet2holidays has been the official travel partner.
VIBE by Jet2holidays is designed for the growing millennial market and is an extensive collection of over 160 hotels across almost 50 resorts, meeting the demands of a broad audience which includes first-time holidaymakers, bucket listers, and the over-25s experience-driven market.
The Islanders, including the winners and finalists, will also return to the UK with the award-winning airline Jet2.com.
Gavin Forth, Marketing Director, Jet2holidays said: “Our Love Island partnership is the perfect way to show off all the unique qualities and experiences that make VIBE by Jet2holidays the go-to place to book some summer sunshine. This bespoke TV ad and competition really captures the spirit of VIBE and, along with all the other activity we have been executing, it means we are enjoying fantastic engagement with a key audience this summer. As well as reaching this audience, we are showing off our award-winning service to the Islanders themselves, as they fly back to the UK with Jet2.com.”
Emma Slater, Regional Managing Director, Wavemaker UK added: “Wavemaker are immensely proud to partner with VIBE by Jet2holidays and ITV’s Love Island for this media first activation. Series 8 has become the most streamed series to date and with many Brits travelling abroad this Summer for the first time post-pandemic, Jet2.com couldn't find a better moment to showcase its incredible offering for those looking to get in on the action. Getting the Love Island experience is now easier than ever with VIBE by Jet2holidays. With everything you need to search, book and manage your holiday in one handy place - holidaymakers can crack on and enjoy their holiday, with less of the fuss. Quite simply, it’s the ultimate Summer vibe!”
Jason Spencer, Business Development Director, ITV added: “Love Island continues to be the nation’s favourite dating show. This year's new batch of singletons have definitely delivered the Summer vibe with our audiences. Series 8 has reached a record breaking number of streams, hitting the 100m mark earlier than it ever has before and is already ITV’s most-streamed title of 2022. The show represents the ultimate summer experience and VIBE by Jet2holidays can deliver exactly that for their customers. We are so excited to see the VIBE by Jet2holidays product placement integration into such an iconic moment in the series. The seamless integration into the show is testament to the synergy and continued strong relationship between VIBE by Jet2holidays and Love Island.”
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