Article
Jet2holidays Partners Up with Love Island
Published: Mon 03 Jun 2019 at 11:32
Updated: Tue 27 Aug 2019 at 10:05
Following the incredible success of last year, we have today announced that we will once again be a brand partner of Love Island.
The announcement makes us the designated official travel partner of Love Island, one of the most talked about TV shows in 2018 and eagerly awaited shows in 2019, for the second year running. The fifth series of the show starts on ITV2 at 9.00pm tonight (Monday 3rd June).
Last year’s series had ITV2’s highest ever ratings, making the partnership a great way for us to continue raising our brand awareness across the UK, whilst targeting millennials and young adults.
This summer, we will reach this audience through commercial competitions, TV and digital advertising, social media, and a dedicated microsite hosting exclusive content. We will bring back the popular slogan “Love the summer vibe with Jet2holidays and Love Island” for the duration of the series.
Two bespoke advertisements capturing the summer vibe will support the partnership, showcasing the different holiday experiences that we offer customers, both in Majorca and right across our network of European destinations.
We are also offering viewers nine chances to win a pair of money-can’t-buy tickets to the Love Island Live final and a Jet2holiday for two people to Majorca, through a range of competition mechanics throughout the series. In addition, independent travel agency partners who make the most Jet2holidays bookings during the series will be entered into a prize draw to win a pair of tickets to the Love Island Live final, alongside a VIP Fam Trip for two people to Majorca.
On top of that, an in-show competition means one winner can win their own Love Island experience with us – a 7-night holiday for six people staying at Sol Wave House All Suites in Magalluf, plus £40,000 spending money.
Love Island is one of the most talked about shows on TV and in the definitive game of love, every few days the Love Islanders will have to couple up, with those not in a couple at risk of being dumped from the island. With the path to true love littered with surprise bombshell arrivals and unexpected twists and turns, there’s never a dull moment in the islanders’ sunshine paradise. Ultimately the couples must win over the hearts of the public, who will have the final say on who wins the show and takes home a lucrative cash prize. The winners and finalists will return to the UK with us.
Steve Heapy, CEO of Jet2.com and Jet2holidays said: “Our brand partnership with Love Island surpassed all our expectations last summer, so we are delighted to be the official travel partner of the show once again. Love Island is one of the most popular and talked about shows of the summer, meaning we can enjoy fantastic engagement with a key audience whilst showcasing the range of award-winning holidays that we have on offer for young people.”
Claire Heys, ITV Brand Partnerships and Content Director said: "We loved coupling up with Jet2holidays last year and I'm delighted that the brand is continuing to build on that partnership by returning as the official travel partner for the new series of Love Island."
