Article
Pop Up Partner Stores Hit The High Street
Published: Mon 09 Jan 2017 at 12:16
Updated: Mon 09 Jan 2017 at 12:23
Our Trade Sales team launched the Jet2holidays Mobile Pop Up Partner Store initiative in Newcastle this weekend, helping the first of our travel agency partners to get out and about into their local community.
Over the weekend, we located the dual-branded pop up store on Northumberland Street, right in the heart of Newcastle City Centre. We rolled this out with our travel agency partner Dawson & Sanderson, with thousands of passers-by able to see the joint branding and visit the store to make enquiries.
Helen Parry, Regional Sales Manager - Trade, who was at the store for its launch said: “The pop up partner store looked fantastic and was a phenomenal success. To be able to physically position ourselves in the middle of the main high street in Newcastle on a busy Saturday afternoon meant we could put both Jet2holidays and Dawson & Sanderson in front of thousands of customers. The store was busy throughout the day, and the feedback was superb, beating all of our expectations!”
Today the store is heading to Cinderford in Gloucestershire, where it will be joint-branded with Midcounties Co-operative Travel.
To enquire about taking advantage of this unique initiative, call the trade support team for further information on 0800 408 5587 or visit the dedicated trade website trade.jet2holidays.com
