Article
Jet2holidays Launches Biggest Ever Advertising Campaign
Published: Thu 24 Dec 2015 at 09:40
Updated: Mon 19 Aug 2019 at 11:25
- Brand new creative set to air for the first time on Christmas Day
Leading package holiday company, Jet2holidays, is set to unveil its biggest ever advertising campaign to drive awareness of its 2016 breaks.
The brand new TV creative, featuring Jess Glynne’s chart-topping hit ‘Hold My Hand’, will premiere for the first time on Christmas Day. Told through the eyes of their customers, the adverts showcase what Jet2holidays does to make people’s holidays even better.
All the new adverts bring to life the Jet2holidays experience, highlighting the benefits of holidaying with the company, including its low £60 per person deposit, free child places and generous 22kg baggage allowance. Three of these new ads will go live in the first half of the year.
The multi-million pound TV campaign will be supported by radio and out of home advertising, in addition to digital and social activation.
Gavin Forth, Head of Marketing for Jet2holidays said: “Our research shows us that nine out of 10 people who holiday with us book again because of the great experience they’ve had. We really wanted to showcase this in our new TV adverts to drive stand out, so that even more people will consider us for their 2016 holidays.”
Check out the first two of our new adverts here:
