Published: gio 20 lug 2023 at 13:02
Jet2holidays emerged as a winner at the UK Content Awards 2023, taking the prize for ‘Advertising Content Campaign of the Year’ for its VIBE by Jet2holidays partnership with Love Island 2022.
After cracking on with a huge creative summer campaign to promote VIBE by Jet2holidays as being the official travel partner of Love Island 2022 with Wavemaker, the package holiday specialist scooped the prize at an awards ceremony held at The Montcalm Marble Arch in London.
The annual awards recognise exceptional content that attracts, informs, engages and retains audience to drive traffic and profit.
The judges commented, “This campaign itself was big and bold, with clear objectives, a well-defined target audience, and a thoughtfully planned channel mix. We were really impressed by how they went above and beyond a simple TV partnership. This level of coordination and efficiency is truly commendable. Well done!”
Following the success of the Love Island x VIBE by Jet2holidays campaign last year, the brand partnership has been relaunched for the tenth season of the reality TV show which is currently airing on ITV2 and ITVX. The Summer of VIBE campaign includes exclusive competitions, TV and digital advertising, product placement, and social media activity hosting exclusive content to reach the key audience.
To find out more visit: https://www.jet2holidays.com/vibe
